You start a blog and it’s fresh and new and exciting. But it doesn’t stay that way forever.
Sooner or later, your creativity starts to wane. Here’s what to do when you feel blah about blogging.
In the beginning, you have so many ideas that you can crank out 5 blog posts a week.
Every time you hit “Publish,” you can’t fight the desire to just stare at your words on the screen.
In other words, you’re in the honeymoon stage of blogging.
And then, something shifts.
All of your ideas seem to have flown away, and the ones you wrote down during your honeymoon period don’t seem all that exciting anymore.
You start to wonder, Why am I doing this anyway? It takes a ton of time and no one is reading my posts.
Yeah, I’ve been there.
The suckiness is completely normal. But you still have to get through it and keep blogging consistently.
Otherwise, you will start to blog less and less. 5 times a week will turn to once every other week, and then once a month.
Soon your blog will be a thing of the past.
You really can get through it and start to love blogging again. I promise. Here are a few suggestions for pushing your way through your blogging funk.
1. Get away from your blog.
Go on a blogging fast. This means no blogging, no checking your stats, no sharing on social media. No blog. Period.
Go to the park with a book and a blanket and stare up at the sky like you’re a kid again.
Go out for a dinner and movie with friends and force yourself to leave your smartphone in the car. Because if you bring it, you know you’ll be sneaking a look at your stats in the bathroom.
When you get away from your blog, you will start to love it again. You’ll be refueled.
Blogging is a creative process that takes a lot of energy. So you actually NEED to refuel once in awhile.
A few days (or a week) away from your beloved blog and you’ll actually look forward to hanging out with it again.
2. Fall in love with someone else’s blog (or blogs).
My creativity goes away really fast when I am way too focused on my pageviews and shares. Basically, when I start to worry about whether other people like me.
That didn’t work in middle school, and it sure as hell doesn’t work now.
What better way to get out of that trap than to start showing some other bloggers a little love?
Seek out other blogs to read. Promote other bloggers on social media. Leave comments on posts that really speak to you.
These new blogs don’t have to be in your same area of expertise. They can be totally unrelated.
Personally, I get energized by pinning a lot of coffee and DIY related stuff when I need a blogging break.
It gives you a break from your blog and it also helps you build relationships with other bloggers – a win/win.
3. Give yourself a mantra.
A mantra is a short phrase that will help you put your head in the right place.
Mine is, Celebrate the small wins. (More on that in a minute.)
Here are some others that you can grab if you want:
I suggest making a graphic from your mantra (I made these with Canva) and keeping it in an accessible place for whenever the suckiness starts to creep in.
Your thoughts do shape your reality, so force yourself to think better ones.
4. Celebrate the small wins.
[Tweet “If your #blogging creativity starts to wane, celebrate the small wins.”]
A couple of small wins:
1. Choosing your blog URL.
2. Setting up your blog theme.
3. Writing your first blog post.
4. Writing your second blog post.
5. Writing any blog post.
6. Getting a comment on a blog post.
7. Someone tweeting about your blog.
8. Someone liking a blog post on Facebook. (Even if it’s your mom, celebrate that you have a supportive mom!)
9. Getting your first email subscriber.
10. Getting an email from a blog reader.
It’s so easy to keep striving for more. More page-views. More email subscribers. More social shares.
But striving really leads itself to feeling like crap. Soon you’re checking your WordPress stats every 10 minutes (which I’ve never done….cough). And then you wonder why you have no motivation to write a blog post.
Celebrating the small wins really means acknowledging that you are building something, and that building takes time, and that you rock for just getting out there and doing it in the first place.
It means patting yourself on the back and giving yourself some love with each little success you have. Because it’s always a good time to give yourself a little love.
5. Do one thing to move forward.
Sometimes blogging starts to feel like this HUGE thing.
I have to write a post, and then promote it on Twitter, Pinterest, and Facebook. And oh, by the way, I have to write a really catchy Twitter profile and figure out how to get more followers. Plus I have to create an opt-in to build my email list. And then I have to figure out how the heck MailChimp works. Shit, I forgot to set up my Facebook page.
And on and on.
It gets super overwhelming. And feeling overwhelmed REALLY sucks.
Just forget about all of that. The mental to-do list. The dozens of things you need to get to eventually.
And pick one thing, just one thing, to do right now.
Like tweeting about a blog post. Or writing a headline. Or responding to a comment on your blog.
I find that when I just do one thing, it breaks the ice, and I am able to keep doing more afterward (and actually enjoy it).
But even if you just do that one little thing, you’re a tiny bit further on your blogging journey. And that’s something to celebrate. (See above.)
When you feel like your blog has morphed from an exciting new fling to a needy boyfriend, you are not alone.
Reach out to other bloggers (or even just a close friend). Tell them how frustrated you feel.
Giving voice to the suckiness makes it feel a little less sucky. And when people commiserate with you, it will make you feel way better. (Haven’t you seen Sex and the City?)
The other great thing about venting is that vulnerability is the perfect breeding ground for connection. In sharing your blogging struggles, you will give others the space to share theirs. And you might just make a friend in the process.
No one ever said blogging was easy. (Or if they did, they were lying.)
(It’s about as easy as coming up with a BIG IDEA that you will never tire of writing about, and then writing posts about it week after week, while building relationships with other bloggers through comments and social media, and oh, did I mention learning how to write well? And that’s just the tip of the iceberg.)
So, when it starts to suck, embrace it. Because that means that you’ve gotten through the honeymoon period (or multiple honeymoon periods…).
And then get away from your blog, fall in love with other blogs, get a mantra, celebrate the small wins, do one small step, and vent.