My Process

Phase 1: Discovery & Outline

First I meet with you and discuss your goals as well as your students’ needs. Then I go through the existing content, whether that’s a book, blog posts, podcasts, etc. and make an initial outline for the course. I meet with you to go over the outline and discuss what’s in it.

Part of the value I provide in this part of the process is helping people understand what’s TMI and what’s not enough information. Most teachers and creators have so much knowledge they overwhelm the learner. My job is to help them see that less is more. The other piece of this is tacit knowledge – the information that creators forget to include because it’s so innate to them. I help them fill in those gaps for the learners.
Phase 2: Course Design

Once we have the outline nailed down, I go through each section and create storyboards for the course. This includes the script and what should be included on each slide. I also make worksheets or other supplemental materials for the students. After creating each lesson, I receive feedback from you and tweak as needed.

The value I provide is breaking the content down into meaningful and digestible sections, as well as creating ways for students to engage with the content. This may include journaling, taking quizzes, or trying out the ideas in the content in more creative ways like making a playlist, collaging, etc.
Phase 3: Course Creation

After the storyboarding portion is finished, I work with you to create the actual course. In some cases, this means I am designing the slides and workbook/other materials while you makes videos and/or records audio. In others, you make the slides or hire a designer to create them and I provide feedback.

In this portion, I help bring all of the pieces together to create a meaningful learning experience. When everything is presented together, areas that need to be tweaked become apparent. We often go back and rerecord some sections as well as changing some of the material.
Phase 4: Course Implementation

Once all of the content is ready, I help you load it into a Learning Management System. We double check everything to make sure the delivery is seamless. I can also provide assistance with creating emails to deliver each of the course lessons.

Smooth delivery, access to content, and an intuitive setup is as important to learning as the course material itself. I make sure that once learners are in the course, they can access all of the materials in a way that makes sense.
Phase 5: Marketing

Do you want support in creating the sales page copy? I will write the copy for or with you and help you set up your sales page. I can also take the material and create a free mini email course that leads into the larger course for a launch, or just write launch emails.

Since I am a writer and am intimately familiar with the course, I am here to help you create hooks and put words to the value of your new and shiny course.

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