The Blog Makeover Challenge was inspired by a needs analysis of bloggers, conducted through surveys and observations of many blogs. Many bloggers shared that it helped them improve their blogs and that they felt confident and empowered at the end of the course.
I designed each lesson to have a clear, specific, and achievable objective, which I shared with participants. They were able to learn from each other and motivate each other, and I provided them with feedback as well. The initial needs analysis, deliberately crafted lessons, and continuous improvements to the course all resulted in a popular and effective course.