Before I worked with Danielle, her process consisted of 1:1 coaching, emailing clients, and using Google forms. We worked together to transform it into two different formats: a book and an online course.
Each learning format provides its own advantages and challenges. For example, a book can provide a comprehensive process in great detail. However, it requires the reader to complete the entire process on their own. As such, we completed many versions of the book, adding client examples, providing more opportunities for reflection, and cutting confusing sections.
When we worked on the online course, we had to simplify much of the book content. The comprehensive examples were replaced by videos, worksheets, and email support. A good instructional designer understands how to transform learning material to make it as effective as possible in each format.